Spike TV advertising calls TNA wrestling “a fresh spin on the sport, with a new breed of athletes.” It’s smart advertising, because that’s what wrestling fans want after all these years of WWE homogeny; something fresh and new. Jeff Jarrett, on the hand, is often described as “old school,” amongst other, less flattering terminology. The dichotomy therein, between what is advertised, and what is presented to the audience amounts to one thing. It is a very disappointing lie. As TNA’s heavyweight champion, Jarrett is the face of the promotion. However, he is currently simply not fresh or new. Furthermore, for various political reasons well known to most if not all, Jarrett will remain at or near the top of the TNA pile.
However, this does not need to be a negative factor for TNA. The fact of the matter is that Jeff Jarrett is as capable of working a promo, and working a match as any of the other TNA heavyweight wrestlers. All that needs to change is how Jeff Jarrett is presented to the audience as champion. Let’s be clear about this. The people who tuned into TNA, for the most part, didn’t do so because they just can’t live with the 6 hours of wrestling presented by WWE and need more of the same. The people who tune into TNA late on Saturday and Monday night want something different. What TNA needs is a fresh, new character as the face of the promotion. What they need is a heel that is not like any heel the audience has seen before. The good news is: Jeff Jarrett has the skill to pull this off.
The object of any heel is to anger the audience. To make them hate deeply, and thus pay to see this individual get their just desserts. Historically, heels have accomplished this by cheating during matches, bad mouthing the audience, and generally acting like a jerk. That’s the old school, Jeff Jarrett way of doing things. What TNA needs is a brand new heel. Someone unlike any other heel before, yet equally despicable. I think such a thing is possible, and I think it’s the perfect idea for the TNA heavyweight division.
First and foremost, Jeff Jarrett should not cheat. Ever. Jeff Jarrett should win all of his matches on the basis of his in-ring ability, his cunning, and perseverance alone. No gimmicked guitar, no AMW, no foot on the ropes, none of that. The fact that Jarrett continues to win matches, because he is the better wrestler in the competition would fuel a feeling of helplessness, and thus disdain from the audience. In addition to this superiority, Jarrett should then take liberties with his opponents after the match. Once his opponent is already beaten, it is then that Jarrett adds insult to injury. He continues to beat on his opponent once he has already taken the match. This would help establish that Jarrett is indeed a vile individual. He wins matches on an even level to humiliate his opponents. After the match, he puts the icing of the cake with a beat-down. This new brand of heel would fuel heat based on jealousy, and frustration, rather than being undeserving of their position.
Secondly, Jeff Jarrett should not disrespect the audience simply because he dislikes crowds, like most old school heels do. Rather, Jarrett should base his promos on two points. Firstly, he must insist that he is the greatest wrestler in TNA, and that his opponent will be further evidence of this fact. Secondly, he should insist that the audience must be able to recognize his greatness. They are the smartest wrestling audience around, and they should be able to see how great Jarrett is. He can insinuate that those who do not cheer him are simple minded WWE fans. Furthermore, he can insist that those who do cheer for him don’t do enough to promote him as a champion among their peers. This ensures that even those who cheer Jarrett feel jilted. Jarrett’s always had a great cadence on the microphone. He’s comfortable giving promos, and has a lot of natural talent. If he were to go in this new direction, it might be enough of a challenge to get him to truly think about how to approach the microphone with a fresh and new twist.
The end result would be a new kind of heel. He wins based on superior skill. He does not outright insult the fans, but rather he derides them for not accepting his greatness as champion, and not living up to their reputation as smart fans. In my opinion, this new heel would intrigue fans, capture their attention, and help promote TNA. Most importantly, it’ll make the babyface who finally defeats Jeff Jarrett equally special. He will be the first wrestler to defeat the unique, accomplished, and groundbreaking heavyweight champion of TNA’s Spike TV era. And there’s a really easy way to make sure this babyface is just a good as champ as Jarrett was. Just make him fresh and new.
How would you push Jeff Jarrett as Champion?|||Jarrett may be old, but he is not overexposed. Jarrett has not been in the national spotlight for many years. He has been TNA champion multiple times, but not too many people have been watching TNA for the complete length of time.
As for pushing him, at this point in his carrer he cannot be the flag carrier. For that matter, neither can Sting. These two should be used only to establish the belt to the new TNA audience. In near future, Sting should drop the title to someone younger that can hold for a little while. I would still keep them near the top sop that they can help in establishing other talent, but as for champions, they should only be given a title in short periods when the other talent is not viable as champions, i.e. transitional champions. He should definitely stay a heel, just not the top heel all of the time.|||I wouldn't push Jarrett as champion, but since he owns the promotion, he can do as he pleases.
Realistically, it should be someone whom the fans can really despise as a gimmick, and not as a real person as they do with Jarrett (think of X-Pac and how he was genuinely despised).|||Jarrett shouldn't be champion, if TNA is "young and fresh"
Try to type less than 4 paragraphs next time|||?
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